One-on-one coaching for product brands

Practical guidance for building a product brand that actually moves forward.

I still own and operate Thick Thigh Tribe, the product brand I built from the ground up. Now I help people starting or growing product brands make clearer decisions and take practical next steps.

Application status See the coaching options

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Kevin Mornot, founder of Thick Thigh Tribe and business coach

Kevin Mornot · Builder and coach

$910K total gross revenue

Thick Thigh Tribe, 2022–2025. Gross revenue, not profit.

Four sales channels

Shopify, Amazon, Walmart, and TikTok Shop

UGC creator videos

Real people featuring and using the products

Who I help

You do not need more noise. You need a useful next move.

You’re starting out

You have an idea, a product, or a lot of questions. We’ll turn the noise into a clear first step.

You’re feeling stuck

You’re working hard but not getting traction. We’ll find the decision that matters most right now.

You’re ready to grow

More customers bring more decisions. We’ll work through products, stores, marketing, and priorities together.

How coaching works

Honest conversations, clear priorities, steady follow-through.

Bring the real question

Tell me what is happening in the business and what you are trying to figure out.

Make the next move clear

We’ll sort through the options, look at the useful evidence, and choose what to do first.

Keep moving between calls

Build Together includes a weekly email check-in so you do not have to carry the next step alone.

One focused conversation

Business Clarity Session

One 60-minute video call focused on one important question or decision.

$125

Application status

Four weeks of support · first five clients

Build Together

Four weekly 45-minute video calls, a business or online-store review, a written action plan, and one weekly email check-in. I reply within two business days.

$349

Application status

These are coaching offers, not a done-for-you store rebuild. Applying does not book a call or complete payment; the calendar and payment connections are not live.

Still deciding?

Find straight answers about fit, coaching, project work, and what happens next.

Read the FAQs

About Kevin

I’ve learned this by building it myself.

Thick Thigh Tribe is still my business. I learned by making the decisions myself: finding suppliers, building products, connecting with the right UGC creators, and using marketing to scale videos featuring real people with my product. Seeing real people use and wear it was one of the most important steps in growing the brand. I still make decisions about the products, store, customers, and marketing today.

Kevin Mornot seated in a warmly lit interior

Kevin Mornot · Builder and coach

AI-supported business reviews

Useful tools. Better conversations.

When it helps, I use business review tools to look at an online store, competitors, and the details that are easy to miss. They help us spend less time guessing and more time deciding.

Try the free store review

Separate client rebuild

Coaching is the offer. Store building is a separate kind of work.

My-Mu Bookstore

My-Mu Bookstore was a separate client store rebuild. The work replaced the old homepage with a cleaner storefront, made the books easier to browse, improved product pages and search details, and tested the buying process.

One verified client rebuild · no invented performance claims

Start with a conversation

Bring me the question you keep circling.

Tell me where you are, what you are working toward, and what is getting in the way. We’ll start with a free 15-minute video call and see if working together makes sense.

Application status