KEVIN BUILDS BRANDS
$910K
Built · ThickThighTribe
$0
Spent on ads

Let's find what's costing you sales.

Paste your store URL and the teardown names exactly what is quietly costing you sales, free. The same engine I used to take my own brand to $910K on zero paid ads, no agency, no investors.

Don't trust me? Run the teardown free on your own store first.
Kevin Mornot, founder of Kevin Builds Brands
Kevin Mornot
Founder, ThickThighTribe · the operator behind it
THE STORE PATH · ONE OPERATOR

Diagnose. Fix. Grow.

A store stuck at the same number for months has leaks. Here is the path from finding them to fixing them to scaling what is left.

1
Diagnose
The teardown scores your store out of 10 and names the leaks bleeding your sales, grounded in your real store.
2
Fix
A prioritized plan of exactly what to do first, or I fix the big ones for you, done-for-you.
3
Grow
Stop leaking, then scale what is already working. Same playbook I ran on my own brand.
Start with the free teardown →

Built with the operator who took his own to $910K, bootstrapped, $0 on ads.

Just have an idea, not a store yet? Get a free gut-check →

Got a store? · The store path
The teardown, up close

Anyone can roast your homepage.The teardown reads what's bleeding underneath.

Connect your store, read-only, he can't change a thing, and he digs past the surface, into your real orders, inventory and SEO. Then he names the leaks actually costing you money, with the dollar figure on each.

The report on the right is a sample of the $197 Full Audit, run on Kevin's own store, Thick Thigh Tribe. Your free teardown gives you the score and your single biggest fix.

STORE X-RAY
Sample · $197 Full Audit
thickthightribe.com
Dead stock, still live
A bestseller at 0 inventory, still published & in ads
Invisible on Google
Key products with no SEO title or meta description
Revenue on a knife's edge
Most sales riding on a few SKUs
Headline sells nothing
A direct buying promise instead of just the brand name
+$6,250/mo
1 OF 6–7 OPPORTUNITIES THIS PASS
See the full audit →
What you do next

Not just what's broken, exactly what to do.

The Deep Read finds the leaks. This is the plan to plug them: who you're really up against, the moves ranked by dollars, and the one to make first. Real excerpts from an audit of Thick Thigh Tribe.

LIVE COMPETITOR INTEL · INCLUDED
Real rivals. Named.
Shapermint shapermint.com
High threat

“Shop Shapewear, Bras & Everyday Essentials”

A one-stop-shop play, broad to women shopping these categories, a lane you're not even contesting.

RANKED BY $ · NOT A WISH LIST
A plan, biggest money first.
1Rewrite the hero headline+$6,250/mo
2Add SEO titles + meta to key productsHigh
3Diversify beyond a few SKUsMed
4Pull dead stock that's still liveQuick win
TOP 4 OF 12–18 RANKED MOVES
DO THIS FIRST
Your #1 move this week

Rewrite the hero so the first screen sells thigh-high socks for fuller thighs, proof, product, one CTA.

The top of your ranked plan, the single highest-leverage thing to do, if it were our brand.

How it works

From your URL to your teardown, in minutes.

What used to take a hired team days. One read-only pass. No call, no card, free.

01
yourstore.comTear it down →
Paste your URL

That's the whole ask. No setup, no call, no card, no install.

02
READ-ONLY
OrdersSEOInventoryPages
He reads, can't touch

A read-only scan of your real store. He sees everything, changes nothing.

03
delivered in ~ minutes
3/10
Teardown in your inbox

Your score and your leaks, delivered in minutes, keep it, or have Kevin fix them.

Free tool

Spy on any Shopify competitor

Paste a competitor's store and see what they're running, their apps, pricing, and weak spots. Free.

Run a free Competitor X-Ray →
The receipt

Three flops. Then $910K.

No fake reviews, no overnight fairytale. I tried watches, a beard kit, and sunglasses, they all flopped. Then Thick Thigh Tribe® hit, and I scaled it by hand to $910K. That's the operator in your corner, whichever door you came through.

Kevin Mornot
Kevin Mornot
Founder · operator · bootstrapped
$910K
Cumulative gross revenue · 2022–2025
TikTok ShopShopifyWalmartAmazon

No agency. No paid ads. Built by hand.

1Three swings, three misses
I failed first
KingSmoothWatchesBeard kitSunglasses

Three real attempts, three flops. Each one taught me exactly what doesn't sell, and what does.

2Then one hit
Thick Thigh Tribe®USPTO REGISTERED · CLASS 025

A real product for an underserved need. I put money where it moves the needle, proper photography, models, and a UGC engine.

3What happened
0 → $910K

A piece of UGC went viral. I capitalized hard, across every channel, Shopify, TikTok Shop, Walmart, Amazon. Zero ad spend.

Convinced? Get your store's #1 fix, free.

No card, no catch. See the single biggest thing quietly costing you sales.

Get my free audit →
Pricing

Free to start. Go as deep as you want.

No subscriptions to start. The free teardown shows you the leaks. Go as deep as you want from there.

Got a store?
Free Teardown
$0
Your roast, in minutes
  • Your store scored out of 10
  • Your top leaks, called out
  • Grounded in your real store
Tear it down, free →
MOST POPULAR
The Full Audit
$197
Everything, one report
  • 7-point health score + evidence
  • Revenue math that reconciles
  • 5–7 opportunities + $ lift each
  • 12–18 step prioritized plan
  • Live competitor intelligence
  • Visual homepage critique + your #1 move
Get the full audit →
Done-For-You SEO
$149
I fix it for you
  • SEO title + meta on every product
  • Search Console + sitemap
  • Before/after, fully reversible
Fix my SEO →

The guarantee:run the free teardown on your own store first. Same engine. You only pay once you've already seen it work.

Ready to go further?
Work with Kevin
Let's talk
When you want me in the trenches with you
  • 1-on-1 with the operator who did $910K
  • Fix your store with me, hands on
  • By application
Apply →
Membership · $49/mo

Monthly re-audit, score tracking, and the private operator community.

Log in to join

Just have an idea, not a store yet? Get a free gut-check, $0 →

Your biggest leak is
one paste away.

Drop your store URL and see the single biggest thing quietly costing you sales, free. No card, no catch.

Just have an idea, not a store yet? Get a free gut-check →

Got a store? Post it in r/StoreAudits for a free teardown 👀

A community where founders drop their store and get a real, no-fluff teardown, what's broken and exactly how to fix it.

Kevin Builds Brands
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How brands actually get built, every week

Real store teardowns, the #1 fix each time, and the honest 0 → $910K playbook, the swings that flopped and the one that hit. No fluff, unsubscribe in one click.